Published in 2009 by the The CMO Institute, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Contributors for the inaugural issue include: David Aaker (UC Berkeley), David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more. CLICK HERE now to order your copy of the CMOJ.
The CMO Journal